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Wednesday, February 22, 2012

Radio Mirchi towards New Heights in UAE

It has been almost one month for Radio Mirchi 98.3 when it launched in UAE and became first radio station to spread its wings in international market. Bollywood Star Rani Mukherjee pushes the lauch button for Radio Mirchi in UAE on Wednesday 1st February 2012 at 6 am and Radio Mirchi starts all over UAE from three frequencies, i.e 97.3FM in Abu Dhabi, 88.8FM in Dubai and 95.6FM in Al Ain. And with this launch Radio Mirchi became the first Hindi radio station of UAE. Radio Mirchi UAE is the joint venture of Entertainment Network India Limited and Abu Dhabi Media Company.

Radio Mirchi is the first Hindi Radio Channel in UAE, and we can say Hindi-English Channel. The station plays in a mixture of Hindi and English, but most of the songs are played from Bollywood. Main Aim of Radio Mirchi in UAE is targeting the Hindi speaking listeners in UAE, and during the first month the results are pretty positive. Radio Mirchi is covering almost UAE and can be played in any part clearly, while other channels cannot. In words of Prashant Panday, CEO of EMIL, “Radio Mirchi UAE is packaged specifically to suit the needs of the South Asian audience in UAE”. Sud has been chosen as the Programming Head for Radio Mirchi in UAE. Sud says that Radio Mirchi has been expended in UAE to make a difference and they will not take the first expansion of Radio Mirchi in International market as a big responsibility. 

Looking at the first month performance of Rado Mirchi 98.3 FM in UAE, we can say that it is going to be hit as new people are enjoying and numbers are increasing daily. We will bring you all latest news and information,till then enjoy Radio Mirchi Online and stay tuned.

Saturday, February 4, 2012

India’s leading Radio Mirchi 98.3 Launched at UAE

India’s leading radio station Radio Mirchi 98.3 has been lauched in UAE on 1st February 2012. Radio Mirchi will now be available in UAE at three frequencies as follow-97.3FM Abu Dhabi, 88.8 FM Dubai & northern emirates, and 95.6FM Al Ain. Entertainment Network India Limited has made a joint partnership with Abu Dhabi Media Company for this venture. This new radio channel will be based on Hindi and English mixture and will target south Asian audience in UAE.

Prashant Panday, CEO, ENIL, says at the launch ceremony that Radio Mirchi is Known for popular Bollywood talks and expect to continue our journey in UAE. Abu Dhabi Media Company says that they are pleased for the partnership and look forward for the grand success and making Radio Mirchi a grand success. Radio Mirchi 98.3 Fm is the most popular radio station in India and now they are going to play their second innings by expanding their foots in International Market. Famous Indian beauty and Bollywood actress Rani Mukherjee was present at the function and cheer up for the Entertainment Network India Limited and Abu Dhabi Media Company. 

Mirchi is known as the hottest radio station in India and radio Mirchi 98.3 FM is looking to provide taste of desi entertainment in UAE. Mirchi will broadcast best of the decade Bollywood music with a different approach and entertainment. As Bollywood is expending and looking number of its fans in UAE, Radio Mirchi is aimed to be the best and number one choice in the country.

We Wish best of luck to Times of India Group, Entertainment Network India Limited and Abu Dhabi Media Company for the coming innings and wish a great success for Radio Mirchi in UAE.

Stay Tunned to online radio mirchi 98.3 fm it's hot.