India’s leading radio station Radio Mirchi 98.3 has been lauched in UAE on 1st February 2012. Radio Mirchi will now be available in UAE at three frequencies as follow-97.3FM Abu Dhabi, 88.8 FM Dubai & northern emirates, and 95.6FM Al Ain. Entertainment Network India Limited has made a joint partnership with Abu Dhabi Media Company for this venture. This new radio channel will be based on Hindi and English mixture and will target south Asian audience in UAE.
Prashant Panday, CEO, ENIL, says at the launch ceremony that Radio Mirchi is Known for popular Bollywood talks and expect to continue our journey in UAE. Abu Dhabi Media Company says that they are pleased for the partnership and look forward for the grand success and making Radio Mirchi a grand success. Radio Mirchi 98.3 Fm is the most popular radio station in India and now they are going to play their second innings by expanding their foots in International Market. Famous Indian beauty and Bollywood actress Rani Mukherjee was present at the function and cheer up for the Entertainment Network India Limited and Abu Dhabi Media Company.
Mirchi is known as the hottest radio station in India and radio Mirchi 98.3 FM is looking to provide taste of desi entertainment in UAE. Mirchi will broadcast best of the decade Bollywood music with a different approach and entertainment. As Bollywood is expending and looking number of its fans in UAE, Radio Mirchi is aimed to be the best and number one choice in the country.
We Wish best of luck to Times of India Group, Entertainment Network India Limited and Abu Dhabi Media Company for the coming innings and wish a great success for Radio Mirchi in UAE.
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